CTAM Names Top Marketing Campaigns.

Nickelodeon helps MSOs sell cable modems

A Nickelodeon campaign designed to help sell cable modems while promoting the Kids' Choice Awards was one of the first-place winners in the CTAM Broadband/Cable Modem Marketing Case Study Competition.

The competition, sponsored by Terayon and Cable World, drew 29 entries, with judges recruited from operators, programmers and ad agencies. The winners will be recognized at the CTAM Broadband Opportunity Conference on Nov. 7 at the Sheraton Premiere Tysons Corner Hotel in Tysons Corner, Va.

In its winning entry, Nickelodeon allowed different MSOs to decide how to tie into the event and choose what materials the …